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Morgan Stanley maintains equalweight rating on Celsius with $42 price target

Morgan Stanley has reiterated an Equalweight rating on Celsius Holdings with a $42 price target, despite the stock's volatility and a 66.6% decline over the past year. Recent sales data indicates a slight improvement, with a slowdown in sales decline and growth in market share, although concerns remain about weak retail sales and competition from Alani Nu, which has seen significant growth. Celsius is also set to acquire Alani Nutrition, a move analysts view positively for boosting earnings and market share.
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